We didn't set out to sell mushrooms.
We set out to prove that what's in the bottle can be measured — and then had to build a company to do it, because nobody else would show us their numbers.
Every company has an origin story. Most of them are marketing. Here are ours with the dates attached.
A question nobody would answer
We asked a supplier what percentage of their mushroom powder was actually mushroom. They wouldn't say. That refusal is the reason this company exists — we went and built the extraction ourselves so the answer would always be on the label.
We published the reports before anyone asked
Third-party testing every batch, then putting the results where customers could read them, is not how this industry behaves. It cost us margin and won us 300,000 customers — and eventually Informed Sport certification, which athletes need and most brands can't pass.
Six mushrooms, one routine, made in America
The range grew because customers kept asking what to take next. Now it's a routine rather than a shelf: dual-extracted liquids, gummies for the mornings you'd otherwise skip, and a subscription that rewards the only thing that actually works — consistency.
Four things we won't do, however much cheaper it would be.
The supplement aisle is built on the assumption that you'll never check. Every one of these costs us margin and we do them anyway, because the whole company only works if the bottle is what the label says.
Take 30 days. Not for you? Full refund.
If you are not completely satisfied within 30 days of receiving your order, contact us and we will refund you in full.