This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from us.lifecykel.com ("the Site").
When you visit the Site, we automatically collect certain information about your device, including:
Web browser
IP address
Time zone
Cookies installed on your device
As you browse the Site, we also collect:
Pages or products you view
Referring websites or search terms
Information about how you interact with the Site
We refer to this as "Device Information".
Cookies: Data files often including an anonymous unique identifier. See our Cookie Policy for more details.
Log Files: Track actions and collect IP address, browser type, ISP, referring/exit pages, timestamps
Web Beacons / Tags / Pixels: Electronic files used to record browsing behavior, including third-party pixels like AppLovin's tracking pixel
Additionally, when you make or attempt a purchase, we collect:
Name
Billing & Shipping Address
Payment details (collected via third-party processors)
Email address
Phone number
This is referred to as "Order Information".
When we refer to "Personal Information", we mean both Device Information and Order Information.
Order Information is used to:
Fulfill orders (process payment, shipping, confirmations)
Communicate with you
Screen for fraud or risk
Share information or ads based on your preferences
This may include sharing data with third parties like AppLovin for advertising and retargeting.
Device Information is used to:
Screen for fraud (especially IP address)
Improve and optimize the Site (e.g. analytics, behavior tracking)
Enable third-party pixels like Facebook retargeting and AppLovin’s Audience+ integration
We share Personal Information with:
Shopify – our store platform (Privacy Policy)
Google Analytics – for understanding site use (Privacy Policy)
AppLovin – for advertising and retargeting (Privacy Policy)
We may also share your information to:
Comply with laws and regulations
Respond to legal requests (subpoenas, warrants)
Protect our rights
We use your information to provide targeted ads or marketing, including:
Bing
AppLovin
Learn more: Network Advertising Initiative
Opt-out links:
We do not alter our data practices when we see a Do Not Track signal from your browser.
Depending on your location (e.g. United States, EU), you may have the right to:
Access, correct, update, or delete personal data
If you're a European resident, we process your data to:
Fulfill contracts
Pursue legitimate business interests
Your data may be transferred outside of Europe (e.g. Canada, US), and we rely on safeguards to ensure compliance with data laws.
We retain your Order Information unless and until you ask us to delete it.
We may update this policy to reflect:
Practice changes
Legal updates (e.g. California CPRA, Virginia VCDPA, GDPR)
Operational needs
For questions, complaints, or more information: info@lifecykel.com
Lifecykel – Attn: Privacy Compliance Officer
Lifecykel Labs LLC, 970 Frontage Road, Peshtigo, Wisconsin, 54157, United States
Rakuten Advertising may collect personal data including:
IP addresses
Digital identifiers
Web browsing/app usage behavior
Used for personalization, analytics, and marketing.
Learn more:
To opt out of AppLovin-related tracking or advertising, contact: info@lifecykel.com
The Lifecykel mobile message service (the "Service") is operated by Lifecykel Labs LLC (“Lifecykel”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.
By consenting to Lifecykel’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Lifecykel through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).
You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Lifecykel. Your participation in this program is completely voluntary.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.
You may opt-out of the Service at any time. Text the single keyword command STOP to Lifecykel or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Lifecykel US mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.
For Service support or assistance, text HELP to Lifecykel or email support@lifecykel.com.
We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.
